Hammer Packaging
Valvoline Case Study
I led the visual design for a 2-page promotional PDF that highlighted the benefits of a new packaging solution developed by Hammer Packaging in partnership with their customer, Valvoline — a flexible gear oil pouch designed for easy application in tight spaces, reducing spills and waste.
The objective of the piece was to communicate the functional benefits of the new packaging clearly and visually and integrate both Hammer Packaging and Valvoline branding cohesively. This was a promotional tool that was then distributed online and via email to current and prospective customers to demonstrate the practical impact of this user-friendly innovation and how collaborative Hammer Packaging is with their customers.
Outcome & Impact:
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Generated excitement around the packaging transition among customers.
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Produced a visually compelling promotional PDF that reinforced Hammer Packaging and Valvoline’s commitment to innovation and customer experience.
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Showed a unified collaboration between vendor and customer.
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Delivered a concise, effective marketing asset suitable for both digital and email distribution.
More Marketing Design Work
Check out some of the other projects that I've worked on involving marketing design and layout. From one-page sales & marketing sheets and report design & layouts to website redesigns all the way up to billboard signs, I've worked on materials of all shapes and sizes, digital and printed.
