ReadCoor’s Marketing Transformation

Bringing Spatial Biology to Life

Project Name:
ReadCoor Marketing Transformation

Role:
Visual & Marketing Designer

Timeline:
Ongoing / Multiple Projects

Project Overview:

ReadCoor, acquired by 10x Genomics in 2020, was revolutionizing spatial genomics. The company needed marketing materials that could clearly communicate its innovative science while appealing to clients, investors, and conference audiences.

I led the visual direction for ReadCoor’s marketing, creating sales sheets, brochures, event collateral, and presentations that were polished, visually compelling, and aligned with the brand’s forward-thinking identity.

Key Impacts:

Acquisition Success:

Contributed to ReadCoor’s acquisition by 10x Genomics less than a year after the marketing transformation.

Conference & Stakeholder Engagement:

Designed sleek, memorable collateral for the AGBT conference, boosting visibility and excitement around product launches.
Strengthened engagement with investors, clients, and scientific audiences.

Technical & Marketing Design Systems:

Developed vector-based illustrations and marketing materials that clearly communicate complex spatial biology.
Created scalable, brand-consistent assets across brochures, sales sheets, presentations, and event collateral.

Objective:

Clearly communicate ReadCoor’s spatial biology platform to diverse audiences.
Balance technical rigor with visual accessibility for scientists, investors, and conference attendees.
Strengthen brand presence and support key marketing and stakeholder engagement initiatives.

Strategy & Design Approach:

Developed brochures and sales sheets that translate complex science into visually accessible materials.
Created vector-based technical illustrations for ReadCoor’s new device, combining precision with simplicity for scalable use across print and digital channels.
Designed sleek, memorable event collateral for the AGBT conference, including tickets, posters, and supporting graphics, enhancing excitement and visibility for product launches.
Ensured all materials were consistent with the brand’s forward-thinking identity, reinforcing professionalism and innovation.

Outcome & Impact:

Marketing materials clearly communicated technical concepts to both experts and broader audiences.
Event collateral and visual materials elevated ReadCoor’s brand presence and strengthened stakeholder engagement.
Supported the company’s acquisition by 10x Genomics less than a year later.
Established scalable visual and illustration systems for future marketing and technical communications.