ReadCoor’s Marketing Transformation
Bringing Spatial Biology to Life
ReadCoor (acquired by 10x Genomics in 2020) was transforming the biotechnology landscape with its spatial genomics platform. They needed marketing materials that could clearly communicate their innovative science while appealing to clients, investors, and conference audiences.
I led the visual direction for ReadCoor’s marketing, creating sales sheets, event collateral, presentations, and brochures that were polished, visually compelling, and aligned with the brand’s forward-thinking identity.
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Translating Complex Science Through Design
Branding, Visual Design, and Technical Illustration
To elevate ReadCoor’s marketing, I developed brochures and sales sheets that balanced technical rigor with visual accessibility. These materials were designed to resonate with both subject-matter experts and broader audiences, making complex scientific concepts clear and engaging.
I also created vector-based technical illustrations for ReadCoor’s new device—combining precision with simplicity. The scalable illustrations communicated intricate details clearly, bridging the gap between technical accuracy and audience comprehension.
For the AGBT conference, I designed sleek, memorable event tickets and supporting collateral that amplified the excitement around the product reveal. The resulting materials strengthened ReadCoor’s brand presence, enhanced stakeholder engagement, and contributed to the company’s acquisition less than a year later.