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ReadCoor’s Marketing Transformation

Bringing Spatial Biology to Life

ReadCoor (acquired by 10x Genomics in 2020) was revolutionizing the biotechnology landscape with its spatial genomics platform, but they needed help turning their groundbreaking science into compelling marketing materials. The goal was to create visually striking and professional pieces that communicated their innovative work to clients and stakeholders.

 

I worked closely with ReadCoor’s Head of Marketing, sales team, and scientific founder to develop a suite of materials that brought their vision to life. From sales sheets and event postcards to presentations and brochures, I ensured every design was polished, impactful, and perfectly aligned with their brand.

Explore further below!

Designing for Engagement: ReadCoor’s Marketing Materials and Event Success

To elevate ReadCoor's marketing, I designed brochures and sales sheets that struck a balance between being eye-catching and comprehensive. These materials catered to both experts familiar with the technology and those eager to learn more, ensuring broad accessibility and appeal.

 

I also created vector-based technical illustrations for their new device, combining precision with simplicity. This approach not only allowed for easy scalability but also presented complex details in a way that was clear and digestible—something rarely achieved with traditional engineer-rendered designs.

 

For their exclusive event at the AGBT conference, I designed sleek and memorable tickets that complemented the excitement surrounding the reveal. The event was a standout success, contributing to ReadCoor’s growing reputation and culminating in their acquisition less than a year later.

© 2025 Dani Pachuta. All Rights Reserved.

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