
Elevating Emulate
Brand Energy and Technical Precision
Emulate needed a designer to elevate their printed materials, ensuring clarity and consistency across everything from protocols to instruction manuals. They sought someone who could transform complex content into intuitive, user-friendly designs, all while reflecting their modern, innovative brand.
As Emulate’s graphic designer, I combined design and storytelling to support their groundbreaking vision. From layout work on manuals to detailed technical illustrations, I ensured every piece was visually clear, functional, and aligned with their forward-thinking identity.
Explore further below!
Transforming Layouts and Introducing Illustrations
When I first joined Emulate, my role centered around improving the design of their lengthy protocols and instruction manuals. The goal was to make these technical documents visually appealing and easy to navigate for users. Initially, the plan was to use photos to correspond with steps in the protocols. However, I suggested that line drawings might be a cleaner, more effective way to convey information.
After implementing this idea, the line drawings quickly became a staple in Emulate’s materials. They brought clarity to complex instructions, enhanced user comprehension, and elevated the overall presentation of the documents. These illustrations extended beyond manuals, finding their way onto product packaging as well, creating a cohesive and professional visual identity. This work not only improved usability but also reinforced Emulate’s commitment to innovation and excellence.
Skateboarding with Emulate:
Capturing Brand Energy in Motion
These dynamic photos were part of a project to showcase Emulate-branded skateboards. While the shop page never launched, the images remain personal favorites—capturing the brand’s bold energy and innovative spirit.