Innovating Gear Oil Packaging

A Creative Collaboration with Valvoline

Project Name:
Hammer + Valvoline Packaging Case Study PDF

Role:
Visual Designer

Timeline:
2 weeks

Project Overview:

Valvoline partnered with Hammer Packaging to develop a flexible gear oil pouch designed for easy application in tight spaces, reducing spills and waste.

I led the visual design for a 2-page promotional PDF that highlighted the benefits of the new packaging solution. The piece was distributed online and via email to current and prospective customers, demonstrating the practical impact of this user-friendly innovation.

Objective:

Communicate the functional benefits of the new gear oil pouch clearly and visually. Integrate both Hammer Packaging and Valvoline branding cohesively.
Create a promotional tool that resonates with current and prospective customers.

Strategy & Design Approach:

Developed a clean, visually engaging layout emphasizing key benefits: flexibility, ease of use, and waste reduction.
Incorporated bold typography, clear visuals, and digestible content sections to make the message immediately understandable.
Used diagrams and images to highlight practical advantages and demonstrate functionality.
Ensured brand alignment for both Hammer Packaging and Valvoline, maintaining a professional and cohesive visual identity.

Outcome & Impact:

Generated excitement around the packaging transition among customers.
Produced a visually compelling promotional PDF that reinforced Hammer Packaging and Valvoline’s commitment to innovation and customer experience.
Delivered a concise, effective marketing asset suitable for both digital and email distribution.