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Innovating Gear Oil Packaging

A Creative Collaboration with Valvoline

Valvoline partnered with Hammer Packaging (acquired by Fort Dearborn in 2021, which was later acquired by MCC Label) to improve their gear oil packaging, focusing on creating a solution for easy application in tight, hard-to-reach spaces without the risk of spills or waste. The proposal: switch from a rigid container to a flexible pouch, offering consumers a more convenient and user-friendly design.

 

I was tasked with designing a 2-page promotional PDF to highlight the benefits of the flexible pouch. This piece was intended to showcase the new packaging solution’s impact on the customer experience and was shared online and via email to both current and potential customers.

Explore the design journey below!

Revamping Gear Oil Packaging:
A Creative Solution for Valvoline

I focused on creating a clean, informative design that would clearly communicate the advantages of the new packaging. I used a simple layout to emphasize key points, like the flexibility of the pouch, ease of use, and its ability to reduce waste. Bold typography and clear visuals were used to catch the reader's attention, and the content was broken down into digestible sections for clarity. The design also integrated both Hammer Packaging and Valvoline’s branding elements, ensuring a cohesive look while showcasing the collaboration between the two companies. I carefully selected visuals to highlight the practical benefits of the new packaging, ensuring the piece was not only informative but visually engaging.

 

The 2-page PDF successfully conveyed the value of the new packaging solution, generating interest and excitement around the transition to the flexible pouch. It was well-received as an effective promotional tool for both Hammer Packaging and Valvoline, reinforcing the companies' commitment to innovation and customer satisfaction.

© 2025 Dani Pachuta. All Rights Reserved.

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