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Hammer Packaging Billboard

Driving Recruitment on the 390 Expressway

Project Name:
Hammer Packaging Recruitment Billboard

Role:
Visual Designer & Photographer

Timeline:
2 weeks

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Project Overview:

 

Hammer Packaging wanted to make a bold statement in their recruitment efforts with a billboard along the 390 Expressway in Rochester, NY. The goal was to capture attention and drive job applications with a high-impact, visually compelling display. 

 

I led the visual design, including photography, layout, and brand integration, creating a dynamic billboard that strengthened Hammer’s visibility and supported recruitment objectives.

Objective:

 

  • Attract more job applicants through a visually striking billboard. 

  • Integrate Hammer’s brand identity while keeping the message concise and actionable. 

  • Maximize visibility and impact for commuters on the 390 Expressway.

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Strategy & Design Approach:

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  • Captured and selected a striking image to anchor the billboard and draw attention. 

  • Applied Hammer’s brand colors, typography, and messaging for clear, concise communication. 

  • Designed for large-scale format visibility, ensuring legibility and impact from a distance. 

  • Focused on a bold, simple “We’re Hiring!” message to drive immediate action.

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Outcome & Impact:

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  • Created an unmissable, high-visibility billboard along a major commuter route. 

  • Strengthened Hammer Packaging’s brand presence in the local market. 

  • Delivered a measurable increase in job applications, supporting recruitment goals. 

  • Demonstrated expertise in large-format visual design and effective messaging at scale.

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