Project Name:
Larta Brand Identity Exploration

Role:
Independent Brand Designer

Timeline:
Self-directed / Ongoing

Project Overview:

 

This independent exploration reimagines Larta Institute’s visual identity with a focus on personality, flexibility, and scalability. The goal was to create a fresh, engaging mark that could work across digital platforms, social media, events, and program-specific initiatives while reflecting Larta’s global, innovative mission. 

 

I developed a new logo featuring the words “Larta Institute” in a flowing, script-inspired typeface, paired with a globe and a paper airplane orbiting around it—introducing movement, energy, and a sense of connection to the world.

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Key Highlights:

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• Introduced a dynamic, expressive logo that communicates innovation, reach, and forward motion. 

• Built a modular identity system with adaptable typography, iconography, and color palette for diverse applications. 

• Focused on scalability and clarity for both digital and physical contexts, including social media, event branding, and program-specific initiatives. 

• Explored playful visual elements (paper airplane, globe) to inject personality while maintaining professional cohesion.