The ECO brand identity needed to work across event signage, digital promotion, and long-term branded materials while aligning with Larta’s existing brand. The goal wasn’t a one-off event look, but a system that could evolve year over year without losing cohesion.

I served as Design Lead, developing the full brand and visual identity over approximately four months as part of a year-long initiative. The identity quickly became a recognizable anchor for the event, helping it stand out in LA’s crowded sustainability scene and build equity beyond its affiliation with its parent organization. The system continues to support ECO as a repeatable, adaptable brand, capable of evolving annually without losing its core identity.