Wags-N-Wiggles
Brand Rennovation
Wags-N-Wiggles needed new branding after expanding from dog grooming into doggie daycare and boarding. This reimagining of their visual identity focused on personality, flexibility, and scalability, while also creating a fresh, engaging mark that could work across digital platforms, social media, and printed materials.
I created a new logo using playful fonts, paired with a paw print in front of a lotus flower—representing all aspects of the services the company provides without being too busy or confusing.
Key Highlights:
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Introduced a simple yet spirited brand that shows playfulness and sophistication.
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Built a modular identity system with adaptable typography, iconography, and color palette for diverse applications.
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Focused on scalability and clarity for both digital and physical contexts, including social media and printed promotional materials.
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Explored playful visual elements to inject personality while maintaining professional cohesion.
This project was self-directed and represents a design exploration, not an official brand.
More Branding Projects
Take a look at some more of the branding projects that I've worked on. From brand new brand identities to mini brand guides and rebrands, I work with all kinds of people and businesses to bring their visions to life.
