Hammer Packaging
Billboard Design
Hammer Packaging wanted to make a bold statement in their recruitment efforts with a billboard along the 390 Expressway in Rochester, NY. The goal was to capture attention and drive job applications with a high-impact, visually compelling display.
I led the visual design, including photography, layout, and brand integration, creating a dynamic billboard that strengthened Hammer’s visibility and supported recruitment objectives.
Outcome & Impact:
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Created an unmissable, high-visibility billboard along a major commuter route.
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Strengthened Hammer Packaging’s brand presence in the local market.
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Delivered a measurable increase in job applications, supporting recruitment goals.
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Demonstrated expertise in large-format visual design and effective messaging at scale.
More Marketing Design Work
Check out some of the other projects that I've worked on involving marketing design and layout. From one-page sales & marketing sheets and report design & layouts to website redesigns all the way up to billboard signs, I've worked on materials of all shapes and sizes, digital and printed.
