Larta Institute: Venture Fellows Program
Brand Illustrations
With no existing program or brand ecosystem in place, Venture Fellows needed a visual identity that could immediately establish presence, energy, and cohesion, while remaining flexible enough to evolve alongside the program. The challenge was to translate the brand’s early vision into tangible, expressive visuals without over-defining the system too early.
Over the course of three months, I served as the Design Co-Lead, developing a brand visual system that could resonate across digital, print, and event collateral, while signaling both credibility and approachability for diverse audiences. This project involved brand strategy, visual identity, graphic systems, and extended applications such as merchandise and environmental graphics.
Outcome & Impact:
The Venture Fellows brand system:
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Established a recognizable identity ecosystem that could grow with the program
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Balanced authority with approachability, which helped participants and partners connect with the brand emotionally
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Was flexible enough to support future iterations without requiring a rebrand
More Custom Illustration Work
Browse more projects that involved my illustration skills. From brand illustrations and embellishments to technical and line drawings, my style and versatility are clearly shown throughout each project.
