Larta’s Annual Impact Reports
Designing Impact
Larta Institute’s annual Impact Reports serve as strategic communication tools that bring together key programs, milestones, and outcomes to demonstrate the organization’s progress and impact. Beyond reporting data, these documents support fundraising, stakeholder engagement, and organizational storytelling.
I led the visual design and narrative structure across multiple editions, crafting layouts and illustrated cover concepts that translate complex information into engaging, accessible experiences. Each report draws from a shared visual system while accommodating distinct themes and visual emphasis year over year.
Below are select reports highlighting how visual design enhances clarity, hierarchy, and engagement for both internal and external audiences.
Role:
Visual Design & Narrative Structure
Timeline:
8 months
Strategic Focus:
Established the foundational visual system, using illustration and layout to simplify complex data and support donor and stakeholder comprehension.
What this shows:
Clarity in hierarchy, thoughtful pacing of editorial content, and expressive visual treatment that supports organizational voice.
Role:
Design Lead — Layout & Cover Concept
Timeline:
3 months
Strategic Focus:
Built upon the existing visual system, emphasizing accessibility and engagement with diverse audiences while introducing a unique cover concept to reflect the year’s thematic priorities.
What this shows:
Consistency in system application + adaptability for thematic expression.
Role:
Visual System Development & Layout
Timeline:
5 months
Strategic Focus:
Evolved the visual system to support expanded content and ensure readability across sections, keeping stakeholder audiences and fundraising priorities front of mind.
What this shows:
Scalable information design, hierarchy refinement, and narrative support at scale.
"The 2022 Impact Report was such a hit at our events that we couldn’t keep enough copies on hand. Attendees, including competitors and potential clients, were rushing to our booths to grab one and see what made it so special. The striking design and compelling content sparked real interest and excitement, highlighting not only the impact we’ve had but also the power of a well-executed visual identity."
Tobias Varntoft
Larta Institute Manager, Program & Evaluation