Larta Institute: Impact Reports
Design & Layout
Larta Institute’s annual Impact Reports serve as strategic communication tools that bring together key programs, milestones, and outcomes to demonstrate the organization’s progress and impact. Beyond reporting data, these documents support fundraising, stakeholder engagement, and organizational storytelling.
I led the visual design and narrative structure across multiple editions, crafting layouts and illustrated cover concepts that translate complex information into engaging, accessible experiences. Each report draws from a shared visual system while accommodating distinct themes and visual emphasis year after year.
Below are select reports highlighting how visual design enhances clarity, hierarchy, and engagement for both internal and external audiences.
2022 Impact Report
Over the course of eight months, I worked as the visual design lead, illustrating Larta's key focus areas for the cover of this report—which was also printed on t-shirts—and the layout structure. In doing this, I established the foundational visual system for future reports and other marketing materials, using illustration and layout to simplify complex data and support donor and stakeholder comprehension.
Outcome & Impact:
The 2022 Impact Report:
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Shows clarity in hierarchy
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Has thoughtful pacing of editorial content
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Displays expressive visual treatment that supports organizational voice
The 2022 Impact Report was such a hit at our events that we couldn’t keep enough copies on hand. Attendees, including competitors and potential clients, were rushing to our booths to grab one and see what made it so special. The striking design and compelling content sparked real interest and excitement, highlighting not only the impact we’ve had but also the power of a well-executed visual identity.
Tobias Varntoft
Manager, Program & Evaluations
Outcome & Impact:
The 2023 Impact Report:
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Shows consistency in system application
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Displays adaptability for thematic expression
2024 Impact Report
Serving as the visual system development and layout lead on this project, over the course of five months, I took the time to evolve the visual system to support expanded content and ensure readability across sections, keeping stakeholder audiences and fundraising priorities front of mind.
Outcome & Impact:
The 2024 Impact Report:
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Displays scalable information design
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Shows hierarchy refinement
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Has narrative support at scale
More Marketing Design Work
Check out some of the other projects that I've worked on involving marketing design and layout. From one-page sales & marketing sheets and report design & layouts to website redesigns all the way up to billboard signs, I've worked on materials of all shapes and sizes, digital and printed.
