A Brand Designed
with Intention.
Every brand tells a story, and this one is mine. From colors rooted in memory to typefaces chosen for their voice, each element was created with intention — weaving together nature, meaning, and the details that surround me into a visual identity that feels thoughtful, approachable, and uniquely mine.
Icon
My icon is a distilled signature — the initials DP woven into a clean circle. It embodies simplicity, unity, and recognition, serving as a versatile mark across digital and print applications.
Primary Icon
Dewdrop Mist
100% on light background
Primary Icon
Morning Haze
75% on dark background
Favicon
Minted Dawn
100% on light background
Secondary Icon (Watermark)
Westie White
100% on light background
Wordmark
My wordmark serves as the cornerstone of my brand identity. Its elegant typography balances creativity with professionalism, creating a signature that is both personal and enduring.
*Please note that the wordmark on my website differs from the versions shown here. It is intended for website use only and should not be used elsewhere.
Primary Wordmark
Evergreen Whisper
For solid light backgrounds
Secondary Wordmark
Whestie White / Morning Haze
For solid dark backgrounds
(top at 100% / bottom outline at 100%, fill at 50%)
Color Palette
Each color in my palette was inspired by the details that surround me, blending nature, memory, and meaning into something uniquely mine.
Primary
Morning Haze
(early haze over the fields)
Hex: F5F7F4
R=245; G=247; B=244
C=3; M=1; Y=3; K=0
Evergreen Whisper
(trees veiled
in gentle light)
Hex: 325047
R=50; G=80; B=71
C=78; M=49; Y=66; K=39
Dewdrop Mist
(droplets on early morning leaves)
Hex: C4CEC7
R=196; G=206; B=199
C=23; M=12; Y=20; K=0
Shadow Paws
(the pawprints that follow me everywhere)
Hex: 323335
R=50; G=51; B=53
C=71; M=64; Y=60; K=57
Autumn Bloom
(leaves touched
by the fall sun)
Hex: D79F8A
R=215; G=159; B=138
C=15; M=41; Y=43; K=0
Westie White
(my pups fur catching
in gentle sunlight)
Hex: E8E3DF
R=232; G=227; B=223
C=8; M=8; Y=9; K=0
Secondary
Wandering Sage
(worn garden herbs in soft light)
Hex: 637C73
R=99; G=124; B=115
C=64; M=38; Y=53; K=12
Minted Dawn
(clear as early morning air)
Hex: 92A39C
R=146; G=163; B=156
C=45; M=27; Y=37; K=1
Harvest Gold
(sunset walks
with my pups)
Hex: D17634
R=209; G=118; B=52
C=15; M=62; Y=92; K=2
Fonts
A pairing of bold typography and refined clarity using a modern sans with subtle curves and a classic serif, readable and timeless.
Use for headers, titles, buttons, italics
Overlock
Bold
Regular
Bold Italic
Italic
Use for sub-headers, body text
Forum
Bold
Regular
Brand Assets
A curated set of portraits and moments that reflect both professionalism and personality.
Primary
Primary Headshot
For professional use: LinkedIn, bios, speaking engagements, press kits.
Personal brand storytelling
Feature articles, social posts, blog posts, team/agency culture content.
Secondary
Secondary Headshot
Features more of the
upper body for a less formal, option.
Lifestyle/behind-
the-scenes
Instagram, newsletters,
or casual blog posts.
Personal brand storytelling
Feature articles, social posts, blog posts, team/agency culture content.
Doodles’ Headshot
Companion brand asset: presentations, social posts, or about-page visuals.
Dali's Headshot
Companion brand asset: presentations, social posts, or about-page visuals.
Mini Brand Style Guide
Personal brand storytelling
Social posts, holiday cards, or culture pieces.
Download our mini style guide PDF for a handy brand reference.
Design that speaks. Branding that lasts.
© 2025 Dani Pachuta. All Rights Reserved.
