with advanced knowledge of corporate branding in print, social media, packaging and web
Dynamic creative marketing professional with varied design experience and an expertise and passion for digital strategy. On top of current design trends and best practices for both print and digital asset creation. Adept at seeing a project through from concept, and design and to multi-platform and device testing.
Advanced ability to solve challenging problems creatively; comfortable working with ambiguity and adaptable to change. Strong written and verbal communication skills, informed by the belief that the success of a design project relies heavily on testing, adjusting, rethinking and retesting so the final outcome is just right. Comfortable using data to inform design decisions.
I routinely position myself as the person on the team who is comfortable doing a bit of everything and I approach each new project as a chance to learn and develop my professional abilities. I’m always able to find creative solutions to workflow challenges, and am highly adaptable to changing circumstances, needs, and goals. I believe that successful design strategy is all about offering a tailored and high responsive approach.
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LINKEDIN PRROFILE
AREAS OF EXPERTISE:
STRATEGY
• Branding/Identity
• Packaging
• Project Management
• Digital Strategy
DESIGN
• Graphic Design
• Web Design
• Print Design
• Typography
VISUAL STORYTELLING
• Social Media
• Illustration
• Layout
• Photography
PROFESSIONAL EXPERIENCE:
LARTA INSTITUTE – Brand Strategist
Los Angeles, CA | Rochester, NY; April, 2022 – Present
Lead the design and execution of brand, marketing, and communications campaigns to meet or exceed acquisition targets for programs and products, fundraising goals, and increased awareness of Larta’s global mission and impact, execute and report on campaigns using industry standard tools, ensure Larta’s brand identity is consistent across channels and campaigns, manage day-to-day vendor communications ensuring timely execution of agreed upon deliverables.
KEY ACHIEVEMENTS:
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Created Larta’s 2022 Impact Report and 2023 Look Ahead design and layout — including coverillustration. This collateral has proven to be a major draw for Larta at events we've participated in this year with it on display, increasing interest in the company and it’s impact.
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Lead on ECO branding and event design to enhance Larta's presence and impact at the event — including, but not limited to: event logo, webpage design, event signage and banners, office furniture, event agenda and presentations.
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Collaborated on Venture Fellows Program branding and website design to help with recruitment for the new program — which has become one of Larta’s most successful programs to date.
HAMMER PACKAGING – Marketing Multimedia Specialist
Rochester, NY; January, 2021 – February, 2022
In March 2021, Hammer Packaging was acquired by Fort Dearborn Company.
In November 2021, Fort Dearborn merged with MCC Label.
Collaborating with the Senior Marketing Manager, I managed and implemented all activities and updates related to the Hammer Packaging website including photography, content, blogs, press releases and articles. I created, managed, and maintained campaign and advertising landing pages, held primary responsibility for social media management, and participated in and assisted on internal initiatives and teams to promote a healthy and engaged corporate environment including supporting internal marketing efforts with employees.
KEY ACHIEVEMENTS:
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Running social media for the company, we have 50x more engagement.
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Designed everything to be on brand and consistent, working swiftly and efficiently so the teams could move forward with projects quickly
READCOOR – Graphic Designer
Cambridge, MA | Rochester, NY; December, 2019 – November, 2020
In October 2020, ReadCoor was acquired by 10xGenomics.
Collaborate with the Vice President of Marketing Communications to create impactful designs and layouts. Applied understanding of typography, photoediting, layout design, communication design, and brand standards to craft strategic marketing and sales collateral for the team to carry out effective promotion of company products. Communicate with internal teams to ensure vision, quality, and integrity of designs; Present work effectively to cross-functional teams.
KEY ACHIEVEMENTS:
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Perform tasks quickly and efficiently to help the team move forward with design needs, saving the company time and money.
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Propose products that assist in solidifying brand identity, establishing a more robust industry presence, and ultimately generating more income.
EMULATE, INC. – Designer II & Brand Manager
Boston, MA | Rochester, NY; July, 2016 – February, 2020
Led design initiatives for all company branding and print materials. Acted as co-lead on packaging designs and partner in managing company website and maintaining company brand standards. Digitally illustrated diagrams and visuals for step-by-step instructions and provided design and layout to create user guides for company products. Created all marketing materials, including but not limited to one-page summary handouts, pop-up banners, post cards, posters, e-mail newsletters.
KEY ACHIEVEMENTS:
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Saved company over $100k in design costs, being the in-house designer and researching printing vendors to produce high quality products at a lower cost.
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Created and executed persuasive presentations for potential investors, collaborators, and customers.
ARC OF LIVINGSTON-WYOMING – Graphic Designer & Prepress Artist
Mount Morris, NY; April, 2013 – July, 2016
Delivered design, layout and color separations to meet customer order requirements, operating equipment associated with assigned tasks. Guided customers through design and printing decisions to achieve desired results.
KEY ACHIEVEMENTS:
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Significantly increased efficiency, saving over $3K by providing inhouse design for a quarterly company newsletter.
EDUCATION / TRAINING
Bachelor of Arts in Graphic Design (2010)
Saint Peter’s University – Jersey City, NJ
TECHNICAL PROFICIENCIES:
SOFTWARE:
Adobe Creative Suite (Illustrator, InDesign, Photoshop);
Microsoft Office Suite (PowerPoint, Word, Excel);
Social Media (LinkedIn, Instagram, Facebook, Twitter);
Web Builders (WordPress, Squarespace, Wix, Kentico);
E-blast Services (HubSpot, MailChimp, Constant Contact, Pardot)
PROFESSIONAL REFERENCES & RECOMMENDATIONS:
KIMBERLY FLYNN
Former Manager | Senior Marketing Manager | Hammer Packaging
Currently: Strategic Marketing Manager at MCC Label
"Dani is a tremendous asset on any team! Her passion and natural talent in design and illustration makes her an invaluable member on a marketing team. She brought our organization new perspectives on creativity and high-impact marketing pieces. Aside from her professional talent, Dani’s upbeat, willing-to-help, and energetic personality makes her a great colleague. Willing to always go the extra mile, Dani adds considerable value to the organization outside of her role. I truly enjoyed working with her and would recommend her to any organization. You’d be lucky to have her."
JERMAINE REID
Former Manager & Colleague | VP, Communications and Events | Emulate, Inc.
Former Freelance Client | VP of Marketing & Communications | ReadCoor
Former Freelance Client | Interim Head of Brand, Marketing and Communications | Larta Institute
Currently: Senior Vice President of Marketing & Communications at Harton Therapeutics
"I have worked with Dani for over three years, and I continue to be immensely pleased with her level of talent, her diligent efforts, and her strong worth ethic. She has experience working on a wide range of marketing and sales content including, but not limited to; sales collateral, newsletters, t-shirts, snowboards, reports, invitations, posters, displays, and brochures. She can do it all! She is proficient in all of the latest versions of the most cutting edge design software and is always eager to learn new skills. Our team has been impressed with Dani's range of knowledge, her ability to meet tight deadlines, and the excellent quality of her work. She has done a phenomenal job of ensuring compliance with our brand, which is no easy task. Our brand is beautiful for sure, but there are also many nuances that Dani must keep in mind during her content creation process. She excels in this capacity."
LEWIS D. ROWE
Former Manager | Chief strategy Officer | Emulate, Inc.
Former Freelance Client | Personal
Former Manager | Senior Fellow, Innovation & Ventures | Larta Institute
Currently: "Retired"
"Danielle is genuine, trustworthy, loyal, and kind. She’s a professional graphic designer, production artworker and illustrator skilled in developing & translating brand identities across various communication channels - including printed literature, product packaging, social media, website, events, and environments. Dani is a great asset to have as part of a creative, marketing, brand, or product design team. I’d hire Dani again without hesitation."
