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Dynamic creative marketing professional with varied design experience and an expertise and passion for digital strategy. On top of current design trends and best practices for both print and digital asset creation. Adept at seeing a project through from concept, and design and to multi-platform and device testing.

Advanced ability to solve challenging problems creatively; comfortable working with ambiguity and adaptable to change. Strong written and verbal communication skills, informed by the belief that the success of a design project relies heavily on testing, adjusting, rethinking and retesting so the final outcome is just right. Comfortable using data to inform design decisions.

I routinely position myself as the person on the team who is comfortable doing a bit of everything and I approach each new project as a chance to learn and develop my professional abilities. I’m always able to find creative solutions to workflow challenges, and am highly adaptable to changing circumstances, needs, and goals. I believe that successful design strategy is all about offering a tailored and high responsive approach.






•    Branding/Identity
•    Packaging  
•    Project Management  
•    Digital Strategy

•    Graphic Design
•    Web Design
•    Print Design  
•    Typography


•    Social Media
•    Illustration
•    Layout
•    Photography



LARTA INSTITUTE – Brand Strategist

Los Angeles, CA | Rochester, NY; April, 2022 – Present
Lead the design and execution of brand, marketing, and communications campaigns to meet or exceed acquisition targets for programs and products, fundraising goals, and increased awareness of Larta’s global mission and impact, execute and report on campaigns using industry standard tools, ensure Larta’s brand identity is consistent across channels and campaigns, manage day-to-day vendor communications ensuring timely execution of agreed upon deliverables.



  • Created Larta’s 2022 Impact Report and 2023 Look Ahead design and layout — including coverillustration. This collateral has proven to be a major draw for Larta at events we've participated in this year with it on display, increasing interest in the company and it’s impact.

  • Lead on ECO branding and event design to enhance Larta's presence and impact at the event — including, but not limited to: event logo, webpage design, event signage and banners, office furniture, event agenda and presentations.

  • Collaborated on Venture Fellows Program branding and website design to help with recruitment for the new program — which has become one of Larta’s most successful programs to date.

HAMMER PACKAGING – Marketing Multimedia Specialist

Rochester, NY; January, 2021 – February, 2022

In March 2021, Hammer Packaging was acquired by Fort Dearborn Company.

In November 2021, Fort Dearborn merged with MCC Label.
Collaborating with the Senior Marketing Manager, I managed and implemented all activities and updates related to the Hammer Packaging website including photography, content, blogs, press releases and articles. I created, managed, and maintained campaign and advertising landing pages, held primary responsibility for social media management, and participated in and assisted on internal initiatives and teams to promote a healthy and engaged corporate environment including supporting internal marketing efforts with employees.



  • Running social media for the company, we have 50x more engagement.

  • Designed everything to be on brand and consistent, working swiftly and efficiently so the teams could move forward with projects quickly

READCOOR – Graphic Designer

Cambridge, MA | Rochester, NY; December, 2019 – November, 2020
In October 2020, ReadCoor was acquired by 10xGenomics.
Collaborate with the Vice President of Marketing Communications to create impactful designs and layouts. Applied understanding of typography, photoediting, layout design, communication design, and brand standards to craft strategic marketing and sales collateral for the team to carry out effective promotion of company products. Communicate with internal teams to ensure vision, quality, and integrity of designs; Present work effectively to cross-functional teams.



  • Perform tasks quickly and efficiently to help the team move forward with design needs, saving the company time and money.

  • Propose products that assist in solidifying brand identity, establishing a more robust industry presence, and ultimately generating more income.


EMULATE, INC. – Designer II & Brand Manager

Boston, MA | Rochester, NY; July, 2016 – February, 2020
Led design initiatives for all company branding and print materials. Acted as co-lead on packaging designs and partner in managing company website and maintaining company brand standards. Digitally illustrated diagrams and visuals for step-by-step instructions and provided design and layout to create user guides for company products. Created all marketing materials, including but not limited to one-page summary handouts, pop-up banners, post cards, posters, e-mail newsletters.



  • Saved company over $100k in design costs, being the in-house designer and researching printing vendors to produce high quality products at a lower cost.

  • Created and executed persuasive presentations for potential investors, collaborators, and customers.

ARC OF LIVINGSTON-WYOMING – Graphic Designer & Prepress Artist

Mount Morris, NY; April, 2013 – July, 2016
Delivered design, layout and color separations to meet customer order requirements, operating equipment associated with assigned tasks. Guided customers through design and printing decisions to achieve desired results.



  • Significantly increased efficiency, saving over $3K by providing inhouse design for a quarterly company newsletter.


Bachelor of Arts in Graphic Design (2010)
Saint Peter’s University – Jersey City, NJ


Adobe Creative Suite (Illustrator, InDesign, Photoshop);

Microsoft Office Suite (PowerPoint, Word, Excel);

Social Media (LinkedIn, Instagram, Facebook, Twitter);
Web Builders (WordPress, Squarespace, Wix, Kentico);

E-blast Services (HubSpot, MailChimp, Constant Contact, Pardot)




Former Manager | Senior Marketing Manager | Hammer Packaging

Currently: Strategic Marketing Manager at MCC Label

"Dani is a tremendous asset on any team! Her passion and natural talent in design and illustration makes her an invaluable member on a marketing team. She brought our organization new perspectives on creativity and high-impact marketing pieces. Aside from her professional talent, Dani’s upbeat, willing-to-help, and energetic personality makes her a great colleague. Willing to always go the extra mile, Dani adds considerable value to the organization outside of her role. I truly enjoyed working with her and would recommend her to any organization. You’d be lucky to have her."


Former Manager & Colleague | VP, Communications and Events | Emulate, Inc.

Former Freelance Client | VP of Marketing & Communications | ReadCoor

Former Freelance Client | Interim Head of Brand, Marketing and Communications | Larta Institute

Currently: Senior Vice President of Marketing & Communications at Harton Therapeutics

"I have worked with Dani for over three years, and I continue to be immensely pleased with her level of talent, her diligent efforts, and her strong worth ethic. She has experience working on a wide range of marketing and sales content including, but not limited to; sales collateral, newsletters, t-shirts, snowboards, reports, invitations, posters, displays, and brochures. She can do it all! She is proficient in all of the latest versions of the most cutting edge design software and is always eager to learn new skills. Our team has been impressed with Dani's range of knowledge, her ability to meet tight deadlines, and the excellent quality of her work. She has done a phenomenal job of ensuring compliance with our brand, which is no easy task. Our brand is beautiful for sure, but there are also many nuances that Dani must keep in mind during her content creation process. She excels in this capacity."


Former Manager | Chief strategy Officer | Emulate, Inc.

Former Freelance Client | Personal

Former Manager | Senior Fellow, Innovation & Ventures | Larta Institute

Currently: "Retired"

"Danielle is genuine, trustworthy, loyal, and kind. She’s a professional graphic designer, production artworker and illustrator skilled in developing & translating brand identities across various communication channels - including printed literature, product packaging, social media, website, events, and environments. Dani is a great asset to have as part of a creative, marketing, brand, or product design team. I’d hire Dani again without hesitation."

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